Why You Made The Right Choice To Be In The Direct Selling Business
The article “Direct Selling’s Billion Dollar Markets” in the most recent issue of Direct Selling News magazine covered 22 countries that are billion dollar markets sales wise and made up 90% of global direct selling retail sales in 2011.Did you know that QNET has a strong local presence in approximately 25% of those markets including Malaysia, Turkey, Indonesia and Russia and more?
One of the biggest reasons why these markets are thriving is because regardless of education, economic status, race, or gender, direct selling offers every individual the opportunity to lead a better life. By either earning extra income, learning new skills, seeking contacts, building self-esteem or giving back to your communities, you can build a better life for you and your loved ones.
On one hand your own dedication, hard work and will power play a vital role in being a successful direct seller, while on the other it’s the company you choose to be connected to and its culture that plays an equally if not more important role in your ultimate success.
While QNET is a global direct selling conglomerate, it has a local soul – YOU. We recognize that while we are one global network, there are local and cultural differences that make you unique and that is what we love about our IRs across the world. According to the article, localisation is vital to achieving success in this industry and QNET’s marked success is due to its focus on this very business model. QNET’s product lines and services are localised and specialised for as many of its local markets as possible. With an ever-growing and evolving product portfolio, QNET strives to bring each of our IRs not just the best, but the right products too.
Your success is our success and we want you to see why being in the direct selling business, and more importantly, being a part of QNET is the right choice.
To read the full Direct Selling News magazine article, click here.
Globally, direct sellers achieved $153.7 billion in sales in 2011.
Emerging slowly from a global recession, world economies remained in a state of flux in 2012 and so too did the industries that power them. The direct selling industry was no exception, combating a pinball effect bouncing region by region and country by country from growth to loss and back again.
While anticipating the 2012 results of the World Federation of Direct Selling Associations’ (WFDSA) General Annual Statistical Survey in June, Direct Selling News takes a look at the industry’s Billion Dollar Markets.
There are 22 countries included in the review of billion dollar markets, and these countries comprise 90 percent of global direct selling retail sales. The top five countries—the United States, Japan, China, Korea and Brazil—generate over 60 percent of global direct selling retail sales. Turkey and Indonesia are newcomers to the list.
This collection of Billion Dollar Markets was compiled utilizing 2011 data (the most recent available to date), collected via the WFDSA Global Research Sub-Committee, which is headed by Judy Jones. Jones, who is also Chair of the U.S. DSA Industry Research Committee and Insights Lead, Consumer & Market Insights for Amway, devised research processes that include global reporting surveys, improved local DSA and company cooperation and confidentiality procedures to ensure company participation. By continually fine-tuning the collection process and striving for 100 percent reporting from 60 global DSAs, the research will eventually provide comparable global and regional growth and trending statistics. This data, in turn, will help direct selling companies optimize international expansion efforts and educate the world about the direct selling industry and its impact on the economy.
Despite global economic strife, direct selling remains uniquely poised for expansion in both advanced and emerging markets. WFDSA industry research shows advanced markets—housing 15 percent of the world’s population—accounted for 60 percent of global direct retail sales. Advanced market sales for 2011 rose 5 percent.
Emerging market sales comprised 40 percent of global direct retail sales and showed an impressive 18 percent gain in 2011. But the number of people who live in emerging markets is staggering—some 85 percent of the world’s population—and enormous growth potential lies in meeting the needs of such people, who often live beyond brick-and-mortar retail infrastructure. Direct selling is a win-win for those populations, those countries and the companies who choose to do business there.
International expansion into emerging or advanced markets works best when direct selling companies get specific. “Localization is about far more than simply translation,” says Marinda Chaplin, Vice President at VideoPlus Europe.